Your customers are bombarded with a multitude of marketing messages, choices, and channels. Our omni-channel loyalty platform allows you to increase engagement, tap into the digital influence of your users, and identify loyal customers. Initiate relationships with targeted consumers. Build relationships that make an impact.
Alexia Foods, a line of premium, all-natural frozen potatoes, breads, and side dishes added a social loyalty program, to increase awareness, engagement and brand advocates who would share the Alexia message.
Participating members earned badges, exclusive content, coupons, and cooking essentials. Alexia drove acquisition by rewarding users for opt-ins and becoming a fan, gaining over 2M earned media impressions. They also increased consumer confidence by incentivizing UGC and product reviews. They saw a 50% increase in return visitors, 100% increase in time on their site, a 65% increase in pages per visit, and grew Facebook engagement by 1700%.
eBay was launching the Green Driving Center, a new property dedicated to educating consumers on fuel economy, hybrid vehicles, and other environmentally friendly tips. where they needed to drive awareness and engagement. With PunchTab, eBay’s giveaway resulted in an average of 37 actions and 34 page views per participant.
PunchTab helped eBay develop a strategy that rewarded users for sharing green driving tips. eBay offered daily opportunities to earn points when users viewed and shared content on social channels. Users could search the site for embedded orange keys signifying point-earning opportunities when they viewed the tagged content, encouraging increased page views. PunchTab helped eBay achieve their goals and doubled their site traffic!
Arby’s runs 4 brand activation campaigns a year, and for the 2nd annual return of their Market Fresh Pecan Chicken Salad Sandwich, they needed to raise awareness and drive traffic to their site.
They used PunchTab to power a giveaway, engaging Facebook fans to take social actions- converting fans to email subscribers for future marketing efforts. During the 4 week promotion they had 4x the engagement and 10x the rate of fan acquisition. PunchTab helped Arby’s spread the word with nearly 41,000 entrants into the giveaway.
With punchTab Arby’s leveraged Instagram, Twitter, Facebook, Foursquare and email to drive real business value and UGC while engaging fans.
Green Day needed to raise awareness and get fans excited for the release of their 3 new albums “Numero Uno, Dos, and Tres”. PunchTab, AT&T and Nokia Music all teamed up with Green Day to run a giveaway that fans could enter to win great prizes and tickets to an exclusive concert in New York.
By rewarding fans for listening to music, watching videos, and sharing, they ran a campaign with 18,749 entrants in just 3 months, driving traffic to the website, raising awareness of Nokia’s new mobile music service and increasing fan awareness. PunchTab helped Green Day achieve a campaign worth $1.7 million in media value. Check out the results they achieved.
Research shows that multi-channel engagement is key for loyalty program success. And yet, traditional loyalty programs are still only rewarding transactions.
Drive recommendations, reviews, referrals and WOM. Increase opt-in rates and move consumers through the purchase funnel.
Incentivize customers to learn more about your brand by rewarding content consumption and social channel engagement. Create brand affinity by rewarding UGC and sharing.
Create preference and increase purchase frequency with incentives. Drive cross category purchase and increase share of basket as you capture insights that drive up-sell and cross-sell.
With over 40+ actions on your website, social channels, mobile, email marketing and in-store, PunchTab makes it possible to engage users everywhere they go.
With PunchTab incentivizing engagement works for any audience. We’re experts in B2B, B2C and B2E loyalty programs.
Bet the most from your apps. PunchTab offers integrations with leading partners such as JanRain, Exact Target, BazaarVoice, Wordpress, and more.
Create powerful multi-channel campaigns that entice engagement and social activity.
We partner with our clients to ensure ROI for the duration of each program. Our team of loyalty experts work closely with customers to align program results with their business goals.
Identify influencers based on multiple attributes, not just purchases alone. Understand engagement drivers and what resonates with your audience. Track ROI.
Reward check-ins , instagram uploads, QR scans and social sharing. Gain consumer insights with receipt scanning
Increase in-store traffic. Leverage location based marketing with geo-fencing, geo-targeting, SMS, and push notifications.
Extend loyalty to m-sites and apps and create mobile optimized programs. Use our mobile SDK to create a custom experience.
With comprehensive analytics, consistent optimizations and a real formula for ROI, you can easily map out success based on your business goals.
Find out which users have the biggest impact and the most important reach. Identify influencers based on activity, reach, impressions, traffic, spend, influence and purchases.
Measure consumer behavior across multiple channels and learn leading indicators of purchase intent, purchase frequency and buying patterns.
Drive and reward purchases through retail partners with unique promo codes or QR codes. Avoid costly packaging changes with electronic or mobile receipt scanning.
Leverage eCommerce and POS integration to incentivize purchases or offer based rewards that drive repeat purchase and increase average sales per customer.
Use mobile apps with push notifications, geo-fencing and location-based marketingto drive consumers to your doorstep or to your products on the shelf at retail partners.
Scoring Points with Moms - How to Get Moms to Try, Buy and Share.Download the Whitepaper
Nokia Music teamed up with Green Day to mobilize fans to drive 165 million impressions. Find out how.Download the Case Study
7 Steps To Creating Incentives-Based Marketing Campaigns. A practical guide to get you started.Download the Guide